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The application of wall-mounted LCD advertising machines has become very common. Effective use of wall-mounted LCD advertising machines can not only improve the accuracy of dissemination of advertising content, but also bring increased profits to corporate merchants. However, the application of wall-mounted LCD advertising machines is very particular. Tips for improving the return on investment of wall-mounted LCD advertising machines can refer to the following three directions. The editor will introduce them.
It is not easy to accurately calculate the return on investment brought by the content of wall-mounted LCD advertising machines. However, although quantitative calculation is not easy, there are still some rules to follow.
When the content for your wall-mounted LCD advertising machine is in the creation stage, it might be worth spending a little extra time to create an additional version or two. Then make appropriate changes based on the push results, so that work efficiency will be quickly improved and content that the audience will like can be created.
Place content information or special promotion information on the wall-mounted LCD advertising machine for push, and then make some simple inquiries to the audience. For example, have they noticed the wall-mounted LCD advertising machine? Do you remember the contents of the advertising machine? Or did you decide to buy it because you saw the content? Basically, start with questions that don’t have prompts or guidance, and don’t pay attention to details. This technique requires some physical effort and energy, but it can yield valuable information.
Merchants can get a lot of useful information from the audience who pay attention to the content. For example, will they stay because of the content on the screen? How long is the stay? Will they follow the content prompts? Of course, doing this will consume a lot of energy, but it can harvest a lot of information from the audience, which will be very useful for later decision-making.