In the era of mobile Internet, what is the meaning and role of search engine optimization? sem company singapore What are the trends and methods of search engine optimization in the mobile Internet era?
With the development of the Internet, in recent years, sem company singapore it has gradually entered the era of mobile Internet, and the number of mobile phone Internet users has increased exponentially, gradually replacing the traditional PC to become the mainstream. So in the era of mobile Internet, what are the differences between SEO and traditional forms?
How should mobile SEO adapt to social trends
To understand this, it's important to understand how the mobile Internet environment has changed:
The display content of mobile Internet is less. sem company singapore This is limited by the screen size of the mobile phone, which can display much less information than the PC, further reducing the content that can be displayed;
More mobile Internet access. In the traditional Internet entrance, mainly rely on search engines and navigation pages, but in the mobile Internet environment, the entrance shows diversification, in addition to search engines, applications have become mainstream forms, such as Tiktok, Xiaored book, Zhihu and so on.
The platform's attitude toward SEO has changed. In the previous search engine environment, the carrier of SEO on the platform is mainly the website; However, in the mobile Internet environment, the platform's focus on SEO has gradually shifted to content.
Based on such changes in China, it means that SEO in the information data era of China's mobile Internet will continue to develop in the process of facing the following situations:
Web search engine optimization is weakening. In the process of Internet circulation, the role of the website as a carrier of SEO is gradually weakened, so far, the main role of the website is to assume the role of display and function, that is, as a login page, page and the transformation of existence;
More and more carrier forms. SEO content. In the mobile Internet, content is no longer limited to the website, can be published to various we-media platforms and official platforms, SEO capabilities are basically the same;
The uniformity of content is further weakened. In other words, the demand for original content is getting higher and higher, the value of original pseudo-original content has been weakened, and the possibility of original content flowing is increasing.
On this basis, SEO practices in the mobile Internet era can refer to the following points:
Content will be the core of a corporate culture. Traditional collection and pseudo-original forms will gradually be eliminated, diversified, original, high-quality content we will continue to develop has become the core information technology points of SEO, for the main forms of education and teaching research content can be carried out work students have higher requirements, and not only limited to graphics, there will be some video, page requirements;
Intellectual property is more valuable. As the main carrier of SEO communication, intellectual property can be brand intellectual property, personal intellectual property, the establishment of professional intellectual property, the formation of fans, private domain traffic, will become the main value of SEO transformation;
Platform algorithm needs to be studied. In the mobile Internet environment, the reliance on algorithms is beyond doubt. This means that seo techniques are still around, but in a different direction. In other words, the traditional SEO algorithm technology is mostly external chain, collection and so on. But in the mobile Internet environment, the technical requirements for SEO translate into quality, relevance, matching, and user preferences.
Keywords are always the foundation. If you start with white hat SEO, you'll find that the mobile Internet environment hasn't changed much, and content is still generated and streamed on a keyword basis.
Overall, the biggest challenges of operating SEO in the mobile Internet environment are content and algorithms. The algorithm that can continuously and steadily output high-quality content and match the platform to the greatest extent is the fundamental key to SEO.